Words, words, words.

Hamlet, II.ii

Stories for places, brands and screens.

Being a short account of what the company does, who runs it, and how to reach it.

1602 Co., Ltd., Tokyo

IWhat we do

Stories. Concepts and scripts, from the first idea to the final draft.

Marketing. Turning a concept into things people can feel, then reading the numbers to see whether they did.

Teams. Finding the people who can carry a story, and teaching them the craft.

IIFounder

The founder spent seven years at Oriental Land, the company behind Tokyo Disney Resort, and two at UCLA Anderson, where he earned his MBA. Back in Japan, he spent three years at The Pokémon Company and four at one of Japan’s major television networks, leading audience research and new formats. Along the way he added an MFA in screenwriting from Tokyo University of the Arts.

Earlier work

Stories. A series of brand films for one of the world’s biggest entertainment franchises; more than 30 million views to date.

Marketing. Years as regional lead for Asia-Pacific, and a method of analysis that was later patented.

Teams. Hiring and training for a major Japanese network, including an in-house course that scored an NPS of +95.

IIIThe company

Name. 1602 Co., Ltd.

Founded. Tokyo, 2026.

Office. Jinnan, Shibuya, Tokyo.

Inquiries. info@1602.co.jp